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January 20, 2021 The Origin of Branding: From Burn Marks to Emotional ImprintsThe word “brand” traces its roots to the Old Norse term “brandr,” which literally means “to burn.” In ancient times, farmers and livestock owners...
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January 20, 2021 What Branding Is—and Isn’tIf your brand were a person, your logo would be the face, your voice would be your tone,...
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January 20, 2021 Identity Crisis: You’re Good, But You’re Not ClearYou’re talented. You’ve done the work. You’ve built experience, mastered skills, and probably helped a lot of people...


